ZoomInfo is primarily used to store a unique identifier for each visitor on websites that implement ZoomInfo services, such as WebSights, FormComplete, Chat, and Schedule. This identifier allows ZoomInfo to recognize returning users across sessions, enabling accurate tracking of visitor behavior and supporting account-based marketing (ABM) strategies. It may also be used to enrich company data for B2B analytics and marketing purposes.
_zitok
ZoomInfo is primarily used to store a unique identifier for each visitor on websites that implement ZoomInfo services, such as WebSights, FormComplete, Chat, and Schedule. This identifier allows ZoomInfo to recognize returning users across sessions, enabling accurate tracking of visitor behavior and supporting account-based marketing (ABM) strategies. It may also be used to enrich company data for B2B analytics and marketing purposes.
12 months
_zitok
ZoomInfo Tracking Cookie
Persistent